But recently, the dark web has made it extremely easy for anyone wanting to start a new life to simply buy themselves a brand new identity. Just a few years ago, such a scenario would have been a far-fetched plotline reserved for the Netflix series “You”. The people you see on a daily basis - the barista who makes your coffee, the bus driver who takes your kids to school, and the neighbor who waves to you each morning - could all be using fake identities to hide an unsavory past. Stay Updated on the Latest Cybersecurity Trends.Your Identity May be at Risk of Being Stolen and Sold on the Dark Web.The Estimated Cost of a New Identity by Country.The Minimum Cost of a Brand New Identity.